Privacy Policy

KAST MARKETING SOLUTIONS LTD ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website KastMarketingSolutions ("the Website").

We are registered under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are the data controller for the purposes of this Policy.

We may collect the following types of personal data:

• Contact information: Name and email address when you subscribe to our newsletter.
• Usage data: Pages visited, time spent on site, browser type, device type, and IP address.
• Cookie data: Information stored by cookies on your device (see Section 5).
• Communications: Any information you provide when contacting us by email.

We do not collect payment card information, passport details, or flight booking data, as all bookings are made directly with airlines.

We use your personal data for the following purposes:

• To send you our newsletter and flight deal alerts (with your consent).
• To improve our Website and user experience.
• To respond to your enquiries and support requests.
• To comply with legal and regulatory obligations.
• To detect and prevent fraud or misuse of our services.

Our lawful basis for processing is: consent (for marketing emails), legitimate interests (for analytics and fraud prevention), and legal obligation (for compliance).

We retain your personal data only for as long as necessary for the purposes set out in this Policy. Newsletter subscribers' data is retained until they unsubscribe. Contact enquiry data is retained for up to 3 years. Usage and analytics data is anonymised after 26 months.

Our Website uses cookies to improve your browsing experience. Cookies are small text files placed on your device.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website.

We do not sell your personal data to third parties. We may share your data with:

• Email service providers (to send newsletters, subject to data processing agreements).
• Analytics providers (e.g., Google Analytics, in anonymised form).
• Law enforcement or regulatory authorities where required by law.

Any third parties we work with are required to comply with UK GDPR and our data protection standards.

Under UK data protection law, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data ("right to be forgotten").
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Request your data in a structured, commonly used format.
• Right to object: Object to processing based on legitimate interests or for marketing purposes.
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact our Data Protection Officer at the address below. We will respond within 30 days.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We process data primarily within the United Kingdom and the European Economic Area. Where data is transferred outside these areas, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our Website. The date at the top of this Policy indicates when it was last revised.

If you have any questions about this Privacy Policy, wish to exercise your rights, or wish to make a complaint, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.